Photographer Alberto Catania and Ivy Scarlett from V-Styling organized and produced
a photo shoot on the 6th of September, located in the Barbican estate. The 'Barbican Beauty'
is a stylish socialite living within the residential estate. With a different take on this
season's Fall/Winter collections, Ivy's approach to styling the looks was to create a powerful
yet fashionable statement for confident, fashion conscious women. Creating five evening looks of
what women would wear or want to wear during the cold winter ahead.
The statement lemon yellow and fuchsia over sized blazers were two key items which Ivy used to build the looks around. These blazers were not simply added on as 'an afterthought' but were a part of the individual looks and concept. Photographer Alberto's natural art of capturing the essence of the 'Barbican Beauty' is evident through the series photos. The Barbican is also very much known for its prestigious Barbican theatre, home to the arts. Working with models Zhuma Niyaz from Oxygen Model Management (originally from Kazakhstan); Giada Combusti from Oxygen Model Management (originally from Italy and also of Cape Verde decent) and freelance model Klaudia (originally from Poland) was a great way to incorporate the different cultures within The Barbican and throughout the city of London. London is very multicultural and this was something both Alberto and Ivy wanted to explore.
Pieces were from a variety of sources. + Two over sized blazers were from New Look;
+ Cream top also from New Look;
+ Jersey harem pants from Dorothy Perkins;
+ African print 'men's shirt' bought from Ghana (while on holiday);
+ Brown boob tube dress, mustard yellow fitted dress, fuchsia sateen skirt and brown button shirt were all designed and made by IvyScarlett
+ Footwear provided by the models
+Jewellery provided by Ivy
A combination of handmade items and bought items is how Ivy enjoys styling the most. Putting together looks with pieces that may not necessarily cost a lot but in photographs look very expensive.
Shoot Name: Forward Thinking Ready-To-Wear
Our team consisted of a fully qualified and established makeup artist Erika Thompson; Part Time Fashion Photographer Hayley Kirton; Model Jenna Avent from Strike Model Management; Model Amy Brown; 'Behind the Scenes' Photographer Aga ags; a number of highly talented retouchers and myself, IvyScarlett.
As a team we organized and produced a fashion editorial photo shoot in Highgate North London. The idea for our shoot was to merge ready-to-wear fashion with elements of high fashion. As the stylist for this shoot I played on this idea through the makeup and hair looks the models wore. It was my intention to use my main aesthetic color blocking and patterns in a more playful and edgy manor.
Strong, Feminine, Today - three words I would use to describe the four looks for the shoot.
List of Looks
+ Green tribal dress and leather jacket; Black heels (Model Jenna Avent)
+ Teal blouse and red bodycon skirt; Silver heels (Model Jenna Avent)
+ Leopard print trousers, black blouse and denim jacket;Black ankle boots (Model Amy Brown)
+ Structures mustard backless dress; Reddish/Pinkish strap heels (Model Amy Brown)
(1) Model: Jenna Avent from Strike Model Management OR Model Amy Brown
(2) Stylist: IvyScarlett from V-Styling
(3) Makeup Artist: Erika Thompson
(4) Photographer: Hayley Kirton
(5) Clothing Designer Laura Moore
(6) The list of reotuchers involved.
Click here to view the "Behind The Scenes" photos from the shoot.
Ivy Scarlett is an ambitious 21 year old fashion student from East London.She is studying for a Fashion and Textiles degree at Middlesex University in Hendon (North London). A part from studying her degree, she also has a strong passion for styling in particular fashion styling.
The theme of the editorial was 'A girl about town'. An insight of how the typical London fashionista is. The location of the shoot definitely helped bring the concept to life.
The first look which was the black shorts, blue blouse and cream jacket was a cross between sophisticated shopper and mid night raver. I wanted to the look to be sexy yet classy - the jacket definitely added some sophistication to the outfit.
The second look was a more feminine fashion conscious look. The girl who I had in mind (while styling) was a London girl 'Born and Bred', she was someone who kept up to date with fashion and was definitely all about figure hugging clothes that show of her small waistline.
Last but not least, the third outfit showed a more relaxed, London street fashion. This was definitely a day look, I paired the jumper with a cream cardigan because I wanted to play about with layering two items of knitwear without having it look to much/too overdone. Both items are made out of two different knits and the contrast works well together.
Photographer: Hayley Kirton
Makeup Artist: Kalissa Bentley MUA (professional)
Model 1: Joy Ogunbowale (Black model)
Model 2: Patty (Asian model)
Stylist: Ivy Scarlett
White Jacket Designer: Cora Manciu
Ivy is a profound stylist who has collaborated with a group of talented, experienced individuals in the following submissions.
It Get's Even More Exciting...
We were on a mission to produce an editorial photo shoot which expressed style in terms of Fashion and Beauty. I worked as the stylist for the shoot and was in charge of pulling the clothes and accessories as well as deciding on what the three makeup looks and three hair styles would be.
On the shoot I collaborated with student Fashion Photographer Rochae Peddie, Agency Signed Fashion and Editorial Model Victoria Doyle, Experienced Hair Stylist Veowna Charles and Trained Makeup Artist Lauren Paton. Together we created the ideal fashion team and each brought to the table our expertise and talents.
I communicated regularly with both the mua and hairstylist discussing makeup looks and hair styles. I knew that for the concept of the shoot a variation of hairstyles starting with a classic look and then a more exaggerated look would best illustrate the different elements of style. My aim for the three makeup looks was to start off with a quite classic look, pale face with a statement lip and then build on top of this look with a bolder eye and exaggeration of face paint.
The cocktail dresses I pulled (including the fur coat) were from Ready-To-Wear London based fashion designer Laura Moore Love. Accessories, including tights, jewellery and handbags all belong to me. The location of the shoot was Stratford, East London - home to the Olympic Games 2012.
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The Photography in this article are Copyright © Rochae Peddie and Hayley Kirton. All Rights Reserved. Images may not be copied or used without expressive permission of copyright holder.