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Advertising Tutorial:
How we created the Paper Aquarium web ad

Today, we are going to talk a little about what went on behind the scenes of creating the following Paper Aquarium online ad that was on Oh So Pretty The Diaries website.

Advertising Tutorial (paper aquarium magazine finished web ad tutorial)

Step 1: I started out by creating a new document in Photoshop, and making it the size needed for the ad, which was 200x200 pixels.

Advertising Tutorial (paper aquarium web ad tutorial one)

Step 2: I then added our branding/logo which is a good start for almost any ad, and decided where I wanted to put it.

Advertising Tutorial (paper aquarium web ad tutorial two)

Step 3: Then I added the copy that we wanted to use and played around with fonts, color, and positions.

Advertising Tutorial (paper aquarium web ad tutorial three)

Step 4: After you figure out what message you want to get across to the viewers, type it up and place the text in the desired position.

Advertising Tutorial (paper aquarium web ad tutorial four)

Step 5: Then we wanted to have some kind of texture in the background to give it a little more depth.

Advertising Tutorial (paper aquarium web ad tutorial five)

Step 6: Next, we chose some artwork to draw the eye into the flow of the ad.
We decided that the word "create" should be the same pink that matches the branding/logo of Paper Aquarium.

Advertising Tutorial (paper aquarium web ad tutorial six)

Step 7: Make sure that you play around with those blending modes now!

Advertising Tutorial (paper aquarium web ad tutorial seven)

Step 8: You should also draw attention to the fact that the viewer can click your ad to visit your website or view the product you may be selling.

Advertising Tutorial (paper aquarium web ad tutorial eight)

Step 9: Since most of our website's featured artists are photographers, we wanted to focus on that. We found an image of a camera, but I wanted to use just the camera. By using Photoshop's great pen tool, I used it to draw out a selection of the camera.

Advertising Tutorial (paper aquarium web ad tutorial nine)

Step 10: I copied the selection of the camera, pasted it into my ad document, and resized it to the correct size for the ad.

Advertising Tutorial (paper aquarium web ad tutorial ten)

Step 11: To finish the ad, I decided to add a slight border.

Advertising Tutorial (paper aquarium web ad tutorial eleven)

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